Website Design Proposal · 2026
Issued
June 2026

A premium digital experience for functional wellness.

Prepared forFunctional Beverage Brand
StudioHoox Studio
ScopeStrategy · UX · UI
Timeline5–6 Weeks
01 · Overview

The brief, in essence.

A modern, conversion-focused, and visually distinctive website for a functional beverage wellness brand, built to communicate the brand story, showcase the range, and educate customers on ingredients and benefits.

The brand currently spans 7 SKUs across two categories: 5 functional water products and 2 functional sodas. The objective is a premium digital experience that positions the products with clarity and creates a scalable foundation for future growth.

This engagement covers website strategy, UX, UI design, and design handoff. Development will be handled by your internal team.

01Website strategy and positioning.
02Sitemap and information architecture.
03UX wireframes, mobile-first.
04Complete UI design across key pages.
05A scalable design system.
06Desktop and mobile screens.
07A reusable component library.
08Developer-ready handoff documentation.
02 · Scope of Work

Three phases, strategy to handoff.

PH/01

Discovery & strategy

We map the brand, the market, and the customer before a single screen is designed.

Brand immersion workshop01
Competitor benchmarking02
Information architecture03
User journey mapping04
Content structure & sitemap05
PH/02

UX design

Conversion-focused structure, planned mobile-first around product discovery, education, and purchase intent.

Low-fidelity wireframes01
Conversion-focused page structure02
Mobile-first planning03
Ingredient & benefit communication04
Customer journey optimization05
PH/03

UI design

A complete, scalable design system applied across every key page, desktop and mobile.

Typography, color & spacing system01
Buttons, forms & cards02
Product modules & navigation03
Responsive desktop & mobile design04
Developer-ready handoff05
03 · Sitemap

The pages, end to end.

P/01

Homepage · the front door

Brand story, product showcase, functional benefits, social proof, and clear calls to action.

P/02

Functional Waters · collection

A collection page presenting the 5 functional water products.

P/03

Functional Sodas · collection

A collection page presenting the 2 functional soda products.

P/04

Product Detail · template

A flexible template for all 7 SKUs: information, ingredients, nutrition, benefits, FAQs, reviews, related products.

P/05

About Us · the story

Brand mission, founder's story, and the philosophy behind the range.

P/06

Contact · the open line

A streamlined channel for enquiries and support.

P/07

FAQ · the answers

A clear, structured answer to the questions customers ask most.

P/08

Store Locator · if required

A retail / stockist finder, scoped if physical distribution applies.

P/09

Legal · templates

Structured, legible templates for Privacy Policy and Terms & Conditions.

04 · Direction

Visual language, built to convert.

AestheticA/01

Premium wellness.

  • Clean, distinctive, and trustworthy
  • Confident, legible typography
  • Ingredient-forward imagery
  • A calm, considered color system
ExperienceA/02

Conversion first.

  • Effortless product discovery
  • Transparent ingredient education
  • Clear wellness-benefit storytelling
  • Purchase intent at every step
05 · Timeline

Five to six weeks, end to end.

Discovery & Strategy Brand immersion, benchmarking, architecture, and sitemap. 1 Week
UX Wireframes Low-fidelity, conversion-focused structure planned mobile-first. 1 Week
UI Design Design system and full UI across all key pages, desktop and mobile. 2–3 Weeks
Revisions & Handoff Refinement rounds, specifications, and developer-ready handoff. 1 Week
Total Duration 5–6 weeks

Timeline dependent on feedback turnaround. Up to 2 revision rounds per phase are included.

06 · Investment

One package, fully scoped.

Website StrategyIncluded
UX DesignIncluded
UI DesignIncluded
Design SystemIncluded
Mobile DesignIncluded
Developer HandoffIncluded
Website Design Package
₹1,81,000+GST

A single package covering strategy, UX, UI, design system, mobile design, and developer handoff. Development is excluded from scope.

Engagement5–6 Weeks
Revisions2 / Phase
Ownership100% Client
07 · Add-ons

Optional, when you need it.

Motion & Interaction DesignA/01
Email Marketing TemplatesA/02
08 · Payment

Three milestones, no surprises.

/ 01 Advance Triggered on proposal acceptance. Initiates the project. 50%
/ 02 Design Approval Due upon approval of the design direction. 30%
/ 03 Final Handoff Due before final source-file delivery and handoff. 20%
09 · Terms

Assumptions, fine print.

Design only.

This engagement covers strategy, UX, UI design, and handoff. Development and deployment are not included in this proposal.

Content & copy.

Content and copywriting are to be provided by the client. Clear, timely content keeps the timeline on track.

Photography & renders.

Product photography and 3D renders are not included unless specifically scoped as an add-on.

Revisions & scope.

Up to 2 rounds of revisions per phase are included. Work beyond the approved scope is quoted separately.

10 · Studio

Why Hoox.

We design digital experiences for brands that take their craft seriously.

Strategy, user experience, and modern design systems, built for brands that want to look exceptional and convert. We work founder-led and one-to-one, so the thinking stays sharp from the first workshop to final handoff.

Let's build it.

We look forward to partnering with you to create a premium digital experience that reflects the quality and positioning of your wellness brand.

Step 01Proposal Acceptance
Step 02Advance Payment
Step 03Discovery Workshop
Step 04Design Kickoff
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